# AwarenessAI: Full Context for LLMs

> AwarenessAI helps businesses turn their SEO into AI visibility across ChatGPT, Google AI Overviews, Perplexity and Gemini.

## About AwarenessAI

AwarenessAI is an AI visibility consultancy headquartered in Leeds, United Kingdom. Founded by Tom Mason, AwarenessAI helps businesses get cited and recommended by AI systems. We track where a brand appears across AI platforms, identify what is holding it back and help fix the gaps limiting its visibility.

As search behaviour shifts from traditional engines to AI-driven assistants, ranking alone is no longer the full picture. AI systems increasingly shape perception, trust and recommendation long before a user reaches a website. AwarenessAI helps large language models and AI search systems clearly interpret who a business is, what it does, and why it is credible, so the brand is more likely to be understood and recommended.

The company works with organisations where trust matters, from cybersecurity and professional services to regulated industries and high-consideration purchases.

## Methodology: Six Core Pillars

AwarenessAI's methodology is built around six core pillars:

1. **Clarity**: Ensuring AI systems can clearly understand what a business does, who it serves, and what makes it distinct.
2. **Consistency**: Aligning information across all digital touchpoints so AI models receive coherent signals.
3. **Trust**: Strengthening authority signals, third-party evidence, and structured trust data that AI models use to assess credibility.
4. **Visibility**: Improving discoverability across AI platforms and generative search results.
5. **Freshness**: Maintaining up-to-date content signals that demonstrate ongoing relevance to AI crawlers.
6. **Technical Foundations**: Implementing structured data, schema markup, security headers, and technical optimisations that AI systems rely on for accurate interpretation.

## Services

AwarenessAI offers two monthly services, one custom programme and a one-off diagnostic. All prices are quoted +VAT.

### AI Visibility Essentials (£295/mo +VAT)
Monthly AI visibility monitoring, expert guidance and focused improvements for businesses with someone in-house to support implementation. Includes:
- 50 priority prompts monitored daily
- AI Visibility Score tracking, change alerts and historical trends
- A monthly expert review with three prioritised actions
- One minor implementation task each month (up to 60 minutes)
- AwarenessAI Portal access and a monthly review call
- URL: https://www.awarenessai.co.uk/ai-visibility-essentials

### AI Visibility Growth (£895/mo +VAT)
A managed AI visibility service combining daily monitoring, competitor intelligence and hands-on implementation. Includes:
- 100 priority prompts and two competitors monitored daily
- AI Visibility Score tracking, source attribution and hallucination monitoring
- One managed implementation day each month (up to seven hours)
- Before-and-after prompt evidence
- A monthly strategy call and quarterly executive summary
- URL: https://www.awarenessai.co.uk/ai-visibility-growth

### Custom (From £1,800/mo +VAT)
Custom AI visibility programmes for organisations needing expanded monitoring, additional implementation, international tracking, regulated review processes or bespoke reporting.
- URL: https://www.awarenessai.co.uk/plans

### AI Visibility Diagnostic (£495 +VAT, one-off)
A detailed assessment with prioritised opportunities and an implementation roadmap, for organisations that need stronger evidence before committing to Growth. Credited against the first month of Growth when joining within 30 days.
- URL: https://www.awarenessai.co.uk/plans

### Free AI Visibility Scan
Complimentary AI visibility scan to understand how AI systems currently describe a brand. No sign-up required.
- URL: https://www.awarenessai.co.uk/free-scan

## Founder

**Tom Mason**: Founder of AwarenessAI. Tom combines strategic insight with a technical understanding of AI-driven discovery and representation. His work focuses on how large language models and answer engines resolve entities, infer trust, and form confidence when describing businesses. He holds certifications in AI for Business Leaders, How to Get Traffic from AI Systems, and Technical SEO. Tom is also the author of a book examining how AI systems construct brand narratives and how recommendation logic differs from classic search engines.

## Expertise

AwarenessAI specialises in:
- AI visibility monitoring and improvement
- AI search optimisation across generative engines and answer engines
- AI Visibility Score tracking and reporting
- Schema.org structured data implementation
- Content and technical optimisation for AI systems
- ChatGPT, Google AI Overviews, Perplexity and Gemini visibility

## Clients

AwarenessAI works with businesses across multiple sectors including cybersecurity (DarkInvader, DigitalXRAID, FGH Security), healthcare (Mednet Health), compliance (Volta Compliance), and recruitment (Know How Resourcing).

## Content

- **Blog**: https://www.awarenessai.co.uk/blogs. Articles on AI visibility and generative search.
- **Research**: https://www.awarenessai.co.uk/research. Original research into AI recommendation patterns and generative search behaviour.
- **News**: https://www.awarenessai.co.uk/news. Industry news and AI search developments.
- **Glossary**: https://www.awarenessai.co.uk/glossary. Key terms and definitions related to AI visibility.
- **FAQ**: https://www.awarenessai.co.uk/faq. Frequently asked questions about AI visibility.
- **Case Studies**: https://www.awarenessai.co.uk/case-studies/darkinvader. Detailed case study of AI visibility work.

## Contact

- **Email**: sales@awarenessai.co.uk
- **Website**: https://www.awarenessai.co.uk
- **LinkedIn**: https://www.linkedin.com/company/awarenessai
- **Location**: Platform, New Station Street, Leeds, LS1 4JB, United Kingdom
- **Google Reviews**: https://www.google.com/search?q=awarenessai+leeds
- **Trustpilot**: https://uk.trustpilot.com/review/awarenessai.co.uk