Starter Audit

An affordable first look at how AI models perceive your brand. Ideal for small businesses and teams who want to understand their AI visibility before committing to a deeper assessment. 15 prompts tested across ChatGPT and Gemini, 15 technical checks, and a GEO Score.

£99one-time

Thinking of a higher tier? Your purchase is credited if you upgrade within one month.

At a Glance

What the Starter Audit Covers

The Starter Audit is the fastest way to uncover how AI is describing your business and where your digital signals are weakening trust. If ChatGPT or Gemini is already influencing your buyers, this gives you the clarity to act before competitors do.

You'll get a clean baseline across brand representation and technical foundations, delivered inside the Portal with step-by-step fixes your team can implement immediately.

It's built to answer three questions fast: What is AI saying about us? Why is it saying it? And what should we fix right now to improve recommendations?

The result is a clear decision point: proceed to a deeper audit, start Monitoring, or execute quick wins that improve AI visibility straight away.

AI Baseline

See how AI currently describes your business.

Root Causes

Identify the sources and signals driving answers.

Clear Next Step

Know whether to fix, monitor, or upgrade.

What's Included

  • 15 Prompts (Brand Representation Analysis)
  • 15 Checks (Technical GEO Audit)
  • 2 Models (ChatGPT + Gemini)
  • GEO Score
  • 1 Portal User

Best for

  • First-time AI visibility checks for small teams or single-brand sites.
  • Businesses that need a baseline before investing in deeper optimisation.
  • Teams that want clear, actionable fixes without a long engagement.
Working with AwarenessAI took me no time at all - literally a 3-minute deal.
Peter Harrison MBA

Peter Harrison MBA

MD, Owner & Founder, FGH Security

Brand Representation Analysis

See How AI Models Represent Your Brand

We run 15 prompts that simulate the questions a potential customer might ask about your industry, products, or services. Each prompt is sent to ChatGPT and Gemini, giving you 30 real responses. Using a mirrored copy of your website as the Source of Truth, we compare every AI response against your actual data and score it across three pillars.

Visibility measures how likely AI is to recommend you. Accuracy checks whether the AI understands what you actually do, or whether it is hallucinating. Sentiment gauges the tone and trust level AI has towards your brand based on the reviews and data it has crawled. For every response, you can see exactly which online sources the AI is referencing and why.

  • 15 prompts across ChatGPT and Gemini (30 responses)
  • Scored on visibility, accuracy, and sentiment
  • Source attribution showing why AI responds the way it does
  • Your website used as the Source of Truth for comparison
AwarenessAI portal showing automated prompt analysis results
Technical GEO audit showing actionable opportunities with step-by-step fixes

Technical GEO Audit

Detailed Opportunities with Step-by-Step Fixes

We spider your live website to build a full virtual mirror offline. This means the assessment is entirely passive, causing zero impact on your live site. We then run 15 automated and manual checks against this mirror across 6 pillars: Clarity, Consistency, Trust, Visibility, Freshness, and Technical Foundations.

Every issue is presented as an actionable opportunity in the portal. Each one includes the specific misconfiguration, its projected impact on your GEO Score, a step-by-step fix, and validation instructions to confirm the fix was implemented correctly.

  • 15 checks across 6 pillars (Clarity, Consistency, Trust, Visibility, Freshness, Technical Foundations)
  • Passive mirroring with zero impact on your live site
  • Every issue includes a step-by-step fix and validation
  • Full portal access to explore all findings interactively

GEO Score

Your 1–100 AI-Readiness Score

The GEO Score is a proprietary 1–100 metric that provides an instant snapshot of your AI-Readiness. It turns technical and representation data into a clear benchmark you can track over time.

Use it to measure progress after fixes, compare performance across initiatives, and know exactly which levers will move the needle fastest.

How It's Calculated

  • Technical Compliance

    Severity and volume of unresolved technical opportunities.

  • Prompt Representation

    Performance across visibility, accuracy, and sentiment.

  • Model Weighting

    Market-leading models carry higher significance.

  • Industry Benchmarking

    Evaluation against standards in your category.

GEO Score tracking view

Frequently Asked Questions

Common Questions

Starter Audit

£99one-time
  • 15 Prompts (Brand Representation Analysis)
  • 15 Checks (Technical GEO Audit)
  • 2 Models (ChatGPT + Gemini)
  • GEO Score
  • 1 Portal User

We will be in touch within 24 hours to get started.

Upgrade within one month and your purchase is credited towards the higher tier