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AwarenessAI Joins UKAI to Support Responsible AI Adoption in the UK
AwarenessAI has joined UKAI, the trade body dedicated to accelerating responsible AI adoption across the United Kingdom. The membership strengthens AwarenessAI’s commitment to AI governance, transparency and measurable standards in how organisations are represented and recommended by generative AI systems.
AwarenessAI Featured on the Leeds Tech Map 2026
AwarenessAI has been included on the 2026 Leeds Tech Map, recognising leading technology, software and digital businesses across the region. The map highlights companies shaping the future of innovation in Leeds and beyond.
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AwarenessAI Sponsors Lucas Ahead of Charity Fight Night
AwarenessAI is proud to sponsor Lucas ahead of his upcoming fight night, where he will be stepping into the ring to raise funds for two important causes.
AwarenessAI Launches New Portal and Dashboard
AwarenessAI has officially launched its new Portal and Dashboard, giving organisations unprecedented visibility into how they are described, trusted, and recommended across leading generative AI systems. As AI increasingly becomes the first point of reference for customers, journalists, investors, and partners, organisations face a new challenge. Decisions are being shaped by AI outputs that they rarely see, cannot audit, and do not control. The AwarenessAI Portal exists to close that gap. This launch marks a major step forward in Generative Engine Optimisation, enabling organisations to move beyond assumptions and gain concrete, evidence based insight into their AI presence.
Leeds-Based Founder Publishes Independent Research on How Generative AI Systems Approximate Trust in Informational Responses
Tom Mason, a Leeds-based founder and Lancaster University student has published an independent research note examining how generative artificial intelligence systems approximate concepts of trust, credibility, and reliability when responding to informational questions.
New AwarenessAI Publication Explores How AI Systems Represent and Recommend Brands
AwarenessAI has published a new book examining how generative AI systems describe, compare, and recommend businesses as AI generated answers increasingly replace traditional search and website discovery. The publication explores how AI forms opinions about organisations, why trust often precedes visibility, and what it means when users rely on AI outputs by default.