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AwarenessAI Founder Tom Mason Featured in BusinessCloud Article on AI, Startups and the Future of Brand Visibility
AwarenessAI founder Tom Mason has been featured in BusinessCloud, discussing why building an AI company is as much about education as it is about product development. The article explores how AI systems are changing the way people discover, interpret and assess businesses, and why organisations need to understand how they appear in tools such as ChatGPT, Gemini and other AI assistants.
AwarenessAI founder Tom Mason Presents at UKAI and Mindstone AI Meetup in Leeds
AwarenessAI founder Tom Mason presented at a UKAI and Mindstone AI meetup in Leeds, sharing practical insights into how organisations can analyse and improve how they are represented in AI-driven search.
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AwarenessAI Founder Tom Mason Joins Eskenzi PR and Censuswide to Explore How AI Is Reshaping Brand Reputation
AwarenessAI founder Tom Mason joined Eskenzi PR and Censuswide for a recent industry webinar examining how artificial intelligence is transforming brand visibility, trust and decision-making. The session positioned AwarenessAI at the forefront of Generative Engine Optimisation (GEO), highlighting the growing importance of how AI systems interpret and recommend organisations.
AwarenessAI Founder Discusses the Future of AI Visibility in Interview with KaneOnAI
AwarenessAI founder Tom Mason recently featured on KaneOnAI, discussing how generative AI is reshaping how businesses are discovered, understood, and recommended, and why this shift presents both a major risk and opportunity for organisations.
AwarenessAI Founder Featured in Lancaster Guardian Following Launch of Connect Lancaster
AwarenessAI founder Tom Mason has been featured in the Lancaster Guardian following the launch of Connect Lancaster, a new initiative bringing together local businesses, founders and professionals to explore how artificial intelligence is reshaping digital discovery, reputation and online visibility.
AwarenessAI Joins UKAI to Support Responsible AI Adoption in the UK
AwarenessAI has joined UKAI, the trade body dedicated to accelerating responsible AI adoption across the United Kingdom. The membership strengthens AwarenessAI’s commitment to AI governance, transparency and measurable standards in how organisations are represented and recommended by generative AI systems.
AwarenessAI Featured on the Leeds Tech Map 2026
AwarenessAI has been included on the 2026 Leeds Tech Map, recognising leading technology, software and digital businesses across the region. The map highlights companies shaping the future of innovation in Leeds and beyond.
AwarenessAI Sponsors Lucas Ahead of Charity Fight Night
AwarenessAI is proud to sponsor Lucas ahead of his upcoming fight night, where he will be stepping into the ring to raise funds for two important causes.
AwarenessAI Launches New Portal and Dashboard
AwarenessAI has officially launched its new Portal and Dashboard, giving organisations unprecedented visibility into how they are described, trusted, and recommended across leading generative AI systems. As AI increasingly becomes the first point of reference for customers, journalists, investors, and partners, organisations face a new challenge. Decisions are being shaped by AI outputs that they rarely see, cannot audit, and do not control. The AwarenessAI Portal exists to close that gap. This launch marks a major step forward in Generative Engine Optimisation, enabling organisations to move beyond assumptions and gain concrete, evidence based insight into their AI presence.
Leeds-Based Founder Publishes Independent Research on How Generative AI Systems Approximate Trust in Informational Responses
Tom Mason, a Leeds-based founder and Lancaster University student has published an independent research note examining how generative artificial intelligence systems approximate concepts of trust, credibility, and reliability when responding to informational questions.
New AwarenessAI Publication Explores How AI Systems Represent and Recommend Brands
AwarenessAI has published a new book examining how generative AI systems describe, compare, and recommend businesses as AI generated answers increasingly replace traditional search and website discovery. The publication explores how AI forms opinions about organisations, why trust often precedes visibility, and what it means when users rely on AI outputs by default.