Question 1

What does AwarenessAI do?

Accepted Answer

AwarenessAI helps businesses become the brands AI systems understand, trust, and recommend through Generative Engine Optimisation (GEO). Our AI Recommendation Optimisation (AIRO) methodology improves how companies are represented and ranked by AI tools including ChatGPT, Google Gemini, and Perplexity.

Question 2

What is Generative Engine Optimisation (GEO)?

Accepted Answer

Generative Engine Optimisation (GEO) is the process of improving how AI systems interpret, trust, and surface brands in AI generated answers, recommendations, and summaries.

Question 3

Does AwarenessAI offer AI optimisation services?

Accepted Answer

Yes. AwarenessAI provides AI optimisation services focused on brand representation, trust signals, and recommendation behaviour across generative AI systems, commonly referred to as Generative Engine Optimisation (GEO).

Question 4

What is AI Visibility?

Accepted Answer

AI Visibility refers to how accurately and consistently AI systems like ChatGPT, Perplexity, Gemini, and Claude describe, cite, and recommend your brand. Strong AI visibility ensures your business is represented correctly in AI-generated responses before a user ever visits your website.

Question 5

What is AIRO (AI Recommendation Optimisation)?

Accepted Answer

AI Recommendation Optimisation (AIRO) is AwarenessAI's GEO aligned service focused on improving how AI systems interpret, trust, and recommend a brand in AI generated answers.

Question 6

How is this different from SEO?

Accepted Answer

SEO focuses on improving rankings in traditional search engines. Generative Engine Optimisation focuses on how AI systems summarise, interpret, and recommend brands within AI generated responses. AwarenessAI's GEO and AI optimisation services work alongside strong SEO foundations but address a different layer of discovery.

Question 7

Why does AI Visibility matter for my business?

Accepted Answer

44% of people now use AI as their primary search tool. AI systems increasingly act as decision-makers, shaping perception and trust before users reach your website. If AI models misunderstand, misrepresent, or ignore your brand, you lose opportunities without ever knowing it. Being the brand AI recommends means capturing high-intent customers at the moment of decision.

Question 8

Which AI platforms do you work with?

Accepted Answer

AwarenessAI's GEO and AI optimisation services apply across major generative AI platforms, including ChatGPT, Gemini, Grok, Claude, and Perplexity, wherever AI systems generate recommendations or summaries about brands.

Question 9

Who are AwarenessAI's GEO services for?

Accepted Answer

AwarenessAI's GEO and AI optimisation services are designed for founders, marketing teams, PR agencies, and organisations that want AI systems to accurately and confidently represent their brand.

Question 10

How does AwarenessAI improve AI recommendations?

Accepted Answer

AwarenessAI improves AI recommendations by analysing how AI systems currently describe a brand, identifying trust and representation gaps, and optimising structure, clarity, and authority signals used by generative models.

Question 11

Is AwarenessAI a consultancy or a software platform?

Accepted Answer

AwarenessAI is a consultancy specialising in Generative Engine Optimisation (GEO) and AI optimisation. Services are delivered through audits, analysis, and strategic optimisation rather than automated software tools.

Question 12

What services does AwarenessAI provide?

Accepted Answer

AwarenessAI provides Generative Engine Optimisation (GEO) and AI optimisation services that help organisations improve how generative AI systems understand, represent, and recommend their brand.

Question 13

What Generative Engine Optimisation (GEO) services does AwarenessAI offer?

Accepted Answer

AwarenessAI delivers its GEO and AI optimisation services through four audit tiers plus ongoing monitoring: Starter Audit (£99) - an entry-level assessment using 15 checks and 15 prompts across ChatGPT and Gemini. Snapshot Audit (£495) - a comprehensive GEO assessment using 50 checks and 50 prompts across ChatGPT, Claude and Gemini. Advanced Audit (£995) - a full GEO audit using 100 checks and 100 prompts across 6 AI models with competitor benchmarking. Enterprise Package (Custom) - a tailored programme for complex multi-brand organisations. Monitoring (from £100/mo) provides continuous daily tracking of your key prompts, intelligent alerts, and GEO Score tracking. For premium coverage, Monitoring+ (£250/mo) adds competitor tracking across 2 rivals and instant alerts.

Question 14

What's included in the Snapshot Audit?

Accepted Answer

The Snapshot Audit includes 50 comprehensive checks across our 6 pillars, 50 AI prompts tested across ChatGPT, Claude and Gemini, a human written report with findings, GEO Score, remediation assessment, a washup call with an AI consultant, and access for 3 users to view results in our Portal. It's designed for SMEs who want a clear understanding of their current AI visibility standing.

Question 15

What's included in the Advanced Audit?

Accepted Answer

The Advanced Audit includes 100 comprehensive checks, testing across 6 major AI models, competitor benchmarking against 2 key rivals, a human written report, GEO Score, remediation assessment, a dedicated consultant, 1 month of free monitoring, and access for 10 users to our Portal. This is our most popular option for businesses serious about dominating AI recommendations.

Question 16

Do you offer ongoing monitoring?

Accepted Answer

Yes! Monitoring (from £100/mo) provides continuous daily tracking of your key prompts, intelligent alerts, and GEO Score tracking. For premium coverage, Monitoring+ (£250/mo) adds competitor tracking across 2 rivals and instant alerts.

Question 17

Is there a free option to try first?

Accepted Answer

Yes, we offer a free AI visibility scan that gives you a quick snapshot of how AI currently perceives your brand. It's a great way to understand the opportunity before committing to a full assessment.

Question 18

Can AwarenessAI guarantee AI recommendations?

Accepted Answer

No. AwarenessAI does not guarantee specific AI outputs. GEO focuses on improving the conditions under which AI systems are more likely to confidently and accurately recommend a brand over time.

Question 19

How long until we see results?

Accepted Answer

Grounded search engines like Perplexity can reflect changes within weeks as they pull live data. Foundational models like ChatGPT operate on longer training cycles. We target both for immediate and long-term results, ensuring you see improvements in real-time AI search while building toward lasting model-level changes.

Question 20

How do you measure results?

Accepted Answer

AwarenessAI measures results through changes in AI visibility, representation accuracy, and recommendation behaviour across generative AI systems, using repeated prompt testing and AIRO specific metrics rather than traditional rankings alone.

Question 21

What if AI is already representing my brand correctly?

Accepted Answer

Even if AI currently represents you well, the landscape changes constantly. Models update, competitors optimise, and new AI platforms emerge. Our audits help you maintain your position and identify opportunities to strengthen your AI presence before competitors catch up.

Question 22

Do we need to change our website?

Accepted Answer

Our approach works alongside your existing presence. We implement structured data layers, schema markup, and semantic enhancements that are invisible to human visitors but transformative for AI comprehension. Most recommendations can be implemented without redesigning your website.

Question 23

What are the 6 Pillars of GEO?

Accepted Answer

Our methodology is built around six core pillars: Clarity (site architecture and semantic HTML), Consistency (uniform brand data across platforms), Trust (authority signals and credibility markers), Visibility (presence in third-party contexts), Freshness (content recency signals), and Technical Foundations (structured data and schema markup).

Question 24

How does AI 'learn' about brands?

Accepted Answer

AI models learn about brands through multiple sources: training data from web crawls, real-time retrieval from indexed content, structured data markup, third-party mentions and citations, and knowledge graph connections. Our optimisation targets all these touchpoints to ensure consistent, accurate brand representation.

Question 25

What is structured data and why does it matter?

Accepted Answer

Structured data is machine-readable markup (like Schema.org) that explicitly tells AI systems what your content means. Instead of AI guessing that a page is about your services, structured data confirms it definitively. This reduces misinterpretation and increases the likelihood of accurate recommendations.

Question 26

Do you need access to our systems?

Accepted Answer

No, we don't require any access to your systems. Our assessments analyse publicly available, passive content such as your website, social profiles, and third-party mentions. We provide detailed recommendations that your team can implement, and we can review whether changes have been made successfully, but everything we assess is public facing.

Question 27

How does the assessment process work?

Accepted Answer

After you order, we begin with data collection and AI model testing (typically 3-5 business days). We then analyse results across our 6 pillars, compile findings into a detailed report, and deliver via our Portal. For Advanced Audits, we include a walkthrough call to discuss recommendations.

Question 28

How long does an assessment take?

Accepted Answer

Snapshot Audits are typically delivered within 5 business days. Advanced Audits take 7-10 business days due to the additional competitor analysis and depth of testing. Enterprise projects are scoped individually based on complexity.

Question 29

What happens after I receive my report?

Accepted Answer

You'll have a clear roadmap of prioritised recommendations that your team can implement. Advanced Audit clients receive a free month of Monitoring to verify that changes have been made successfully. Monitoring and Monitoring+ subscribers receive ongoing daily tracking to measure the impact of changes over time.

Question 30

Can you help implement the recommendations?

Accepted Answer

We provide detailed, actionable recommendations that your team can follow to make the necessary changes. We don't implement changes ourselves, but our guidance is designed to be clear and practical, so your developers or marketing team can action them directly.

Question 31

Is my data secure?

Accepted Answer

Absolutely. We take data security seriously. Our application was built with security in mind and is regularly pentested to ensure a robust and resilient infrastructure. All assessment data is stored securely, and we never share your information with third parties. Our Portal uses industry-standard encryption, and we comply with GDPR requirements for data handling.

Question 32

Do you work with competitors in the same industry?

Accepted Answer

We maintain strict confidentiality between clients. While we may work with multiple companies in the same sector, we never share insights, strategies, or competitive intelligence between clients. Each engagement is treated as completely independent.

Question 33

Do you have case studies or testimonials?

Accepted Answer

Yes! We have testimonials from clients across various industries including cybersecurity, professional services, and technology. Visit our testimonials page to read about real results from real clients.

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