Question 1

What is AI Visibility?

Accepted Answer

AI Visibility refers to how accurately and consistently AI systems like ChatGPT, Perplexity, Gemini, and Claude describe, cite, and recommend your brand. Strong AI visibility ensures your business is represented correctly in AI-generated responses before a user ever visits your website.

Question 2

What is AIRO (AI Recommendation Optimisation)?

Accepted Answer

AIRO is a strategy to improve how AI systems recommend, summarise, and rank your brand. Unlike traditional SEO which focuses on search engine rankings, AIRO ensures AI tools accurately understand your business and confidently recommend you when users ask for solutions in your industry.

Question 3

How Is This Different from SEO?

Accepted Answer

SEO optimises for finding links in traditional search results. AIRO optimises for being the generated answer in AI-powered search. We focus on structured data, semantic clarity, and authority signals that satisfy both AI training and live retrieval systems. While SEO targets Google rankings, AIRO targets AI recommendations across ChatGPT, Perplexity, Gemini, and other AI assistants.

Question 4

Why Does AI Visibility Matter for My Business?

Accepted Answer

44% of people now use AI as their primary search tool. AI systems increasingly act as decision-makers, shaping perception and trust before users reach your website. If AI models misunderstand, misrepresent, or ignore your brand, you lose opportunities without ever knowing it. Being the brand AI recommends means capturing high-intent customers at the moment of decision.

Question 5

Which AI Platforms Do You Optimise For?

Accepted Answer

We optimise for all major AI platforms including ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Microsoft Copilot, and other emerging AI assistants. Our methodology ensures your brand is accurately represented across the entire AI ecosystem.

Question 6

What Services Do You Offer?

Accepted Answer

We offer three main services: Snapshot Audit (£495) - a quick technical audit for SMEs; Advanced Audit (£995) - our most comprehensive assessment with competitor benchmarking; and Enterprise Solutions - custom packages for large organisations with complex requirements. All clients also get access to our Portal for viewing results.

Question 7

What's Included in the Snapshot Audit?

Accepted Answer

The Snapshot Audit includes 25 comprehensive checks across our 6 pillars, 50 AI prompts tested across multiple models, a detailed PDF report with findings, actionable recommendations, and access to view your results in our Portal. It's designed for SMEs who want a clear understanding of their current AI visibility standing.

Question 8

What's Included in the Advanced Audit?

Accepted Answer

The Advanced Audit includes 66 comprehensive checks, testing across 5 major AI models, competitor benchmarking against your top rivals, in-depth analysis across all 6 pillars, priority recommendations, a detailed strategy roadmap, and full Portal access. This is our most popular option for businesses serious about dominating AI recommendations.

Question 9

Do You Offer Ongoing Monitoring?

Accepted Answer

Yes! Portal+ is our upcoming monthly maintenance package that provides continuous monitoring, weekly automated tracking, and intelligent alerts for your AI visibility. Sign up to be notified when it launches.

Question 10

Is There a Free Option to Try First?

Accepted Answer

Yes, we offer a free AI visibility scan that gives you a quick snapshot of how AI currently perceives your brand. It's a great way to understand the opportunity before committing to a full assessment.

Question 11

Can You Guarantee AI Recommendations?

Accepted Answer

No one can hard-code an LLM or guarantee specific AI outputs. What we do is optimise the probabilistic weight of your data to significantly increase the likelihood of accurate representation and recommendation. Our methodology is based on observed AI behaviour, not assumptions.

Question 12

How Long Until We See Results?

Accepted Answer

Grounded search engines like Perplexity can reflect changes within weeks as they pull live data. Foundational models like ChatGPT operate on longer training cycles. We target both for immediate and long-term results, ensuring you see improvements in real-time AI search while building toward lasting model-level changes.

Question 13

How Do You Measure Success?

Accepted Answer

We measure success through multiple metrics: brand mention frequency, recommendation rates, accuracy of AI descriptions, sentiment analysis, citation quality, and competitive positioning. Our Portal provides clear visualisations of these metrics so you can track improvement over time.

Question 14

What if AI Is Already Representing My Brand Correctly?

Accepted Answer

Even if AI currently represents you well, the landscape changes constantly. Models update, competitors optimise, and new AI platforms emerge. Our audits help you maintain your position and identify opportunities to strengthen your AI presence before competitors catch up.

Question 15

Do We Need to Change Our Website?

Accepted Answer

Our approach works alongside your existing presence. We implement structured data layers, schema markup, and semantic enhancements that are invisible to human visitors but transformative for AI comprehension. Most recommendations can be implemented without redesigning your website.

Question 16

What are the 6 Pillars of GEO?

Accepted Answer

Our methodology is built around six core pillars: Clarity (site architecture and semantic HTML), Consistency (uniform brand data across platforms), Trust (authority signals and credibility markers), Visibility (presence in third-party contexts), Freshness (content recency signals), and Technical Foundations (structured data and schema markup).

Question 17

How Does AI 'Learn' About Brands?

Accepted Answer

AI models learn about brands through multiple sources: training data from web crawls, real-time retrieval from indexed content, structured data markup, third-party mentions and citations, and knowledge graph connections. Our optimisation targets all these touchpoints to ensure consistent, accurate brand representation.

Question 18

What Is Structured Data and Why Does It Matter?

Accepted Answer

Structured data is machine-readable markup (like Schema.org) that explicitly tells AI systems what your content means. Instead of AI guessing that a page is about your services, structured data confirms it definitively. This reduces misinterpretation and increases the likelihood of accurate recommendations.

Question 19

Do You Need Access to Our Systems?

Accepted Answer

No, we don't require any access to your systems. Our assessments analyse publicly available, passive content such as your website, social profiles, and third-party mentions. We provide detailed recommendations that your team can implement, and we can review whether changes have been made successfully, but everything we assess is public facing.

Question 20

How Does the Assessment Process Work?

Accepted Answer

After you order, we begin with data collection and AI model testing (typically 3-5 business days). We then analyse results across our 6 pillars, compile findings into a detailed report, and deliver via our Portal. For Advanced Audits, we include a walkthrough call to discuss recommendations.

Question 21

How Long Does an Assessment Take?

Accepted Answer

Snapshot Audits are typically delivered within 5 business days. Advanced Audits take 7-10 business days due to the additional competitor analysis and depth of testing. Enterprise projects are scoped individually based on complexity.

Question 22

What Happens After I Receive My Report?

Accepted Answer

You'll have a clear roadmap of prioritised recommendations that your team can implement. Advanced Audit clients receive a free follow-up check to verify that changes have been made successfully. Portal+ subscribers receive ongoing monitoring to track the impact of changes over time.

Question 23

Can You Help Implement the Recommendations?

Accepted Answer

We provide detailed, actionable recommendations that your team can follow to make the necessary changes. We don't implement changes ourselves, but our guidance is designed to be clear and practical, so your developers or marketing team can action them directly.

Question 24

Is My Data Secure?

Accepted Answer

Absolutely. We take data security seriously. Our application was built with security in mind and is regularly pentested to ensure a robust and resilient infrastructure. All assessment data is stored securely, and we never share your information with third parties. Our Portal uses industry-standard encryption, and we comply with GDPR requirements for data handling.

Question 25

Do You Work with Competitors in the Same Industry?

Accepted Answer

We maintain strict confidentiality between clients. While we may work with multiple companies in the same sector, we never share insights, strategies, or competitive intelligence between clients. Each engagement is treated as completely independent.

Question 26

What Makes AwarenessAI Different from Other Agencies?

Accepted Answer

We specialise exclusively in AI visibility - it's all we do. Our founder has over a year of dedicated research into AI recommendation behaviour, and our methodology is based on observed model behaviour, not assumptions. We focus on accuracy and trust, not gaming systems.

Question 27

Do You Have Case Studies or Testimonials?

Accepted Answer

Yes! We have testimonials from clients across various industries including cybersecurity, professional services, and technology. Visit our testimonials page to read about real results from real clients.

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