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About AwarenessAI

Helping businesses become visible in AI search

AwarenessAI helps businesses turn their existing SEO investment into AI visibility across six leading AI platforms, including ChatGPT, Gemini and Perplexity.

We show where your brand appears, which competitors are being recommended instead, which sources are shaping the answers and what you should improve next.

The AwarenessAI portal dashboard: an AI Visibility Score broken down by visibility, accuracy and sentiment, with top opportunities and the AI platforms analysed
Why we exist

Search no longer ends with a page of links

Buyers increasingly ask AI platforms to compare providers, explain their options and recommend which businesses they should consider.

This means a company can perform well in traditional search and still be absent, misrepresented or overlooked in the AI answer a buyer sees.

AwarenessAI was created to make this new layer of visibility measurable and actionable. We help businesses understand how AI currently sees them, then turn that insight into clear improvements.

A real AI answer, before we worked with the brand
A real AI answer that miscategorised a cybersecurity provider and recommended competitors instead
Why AwarenessAI

More than another AI visibility dashboard

Monitoring tools can show where your brand appears. AwarenessAI also helps explain why, decides what should be prioritised and supports the implementation of the changes.

Monitoring built around real buyer questions

We track the commercial, comparison and recommendation questions that matter to your business, rather than relying on vanity prompts.

Competitor and source intelligence

See which businesses are being recommended instead and which websites are influencing those answers.

Clear priorities, not another data dump

We turn monitoring and technical findings into a focused list of actions your team can understand and use.

Practical implementation support

Depending on your plan, we either guide your team or complete prioritised improvements for you.

The result is a continuous process of measuring, prioritising, implementing and monitoring, rather than a one-off report.

Platform and expertise

Technology supported by hands-on expertise

The AwarenessAI portal: competitor visibility compared across AI platforms, with prompts, sources and opportunities tracked over time

AwarenessAI combines a purpose-built monitoring platform with direct strategic and implementation support.

The platform tracks prompts, competitors, sources, representation and changes over time. Our work then turns that information into clear priorities and practical improvements.

This means clients are not left to interpret another dashboard alone. They receive the data, context and support needed to act on it.

Our founder

Built from hands-on research and client work

Tom Mason, founder of AwarenessAI

AwarenessAI was founded by Tom Mason after extensive testing of how AI systems describe, compare and recommend organisations.

His work combines AI visibility research, product development and live client delivery, with a focus on turning emerging changes in search behaviour into practical commercial action.

Tom remains closely involved in the AwarenessAI platform, service strategy and client work, helping ensure that recommendations are grounded in observed AI responses and real implementation rather than theory alone.

Our approach

Clear evidence. Practical action. Responsible improvement.

Clear before clever

We explain AI visibility in language business, marketing and SEO teams can understand without forcing them to learn a new set of acronyms.

Evidence before claims

We show what AI platforms said, which sources they used, what changed and what happened afterwards.

Action before complexity

We prioritise the changes most likely to improve visibility rather than overwhelming clients with every possible finding.

Improvement, not manipulation

We help businesses make their information clearer, stronger and easier to verify. We do not claim to control AI systems or guarantee recommendations.

Read our governance approach
Start with the free scan

Ready to see how your brand appears across AI search?

Run a free scan to see an initial snapshot of your AI visibility and the first opportunities to improve it.