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Case studies

What changed in the AI answers

Each case study measures the same prompts before and after the work, so you can see what moved and what has not moved yet.

Case study · Avalon InsightsAI training, research and consultancy

From a GEO Score of 22 to 59

2259

GEO Score

60%0%

Negative answers about Avalon

10%60%

Positive answers about Avalon

73%33%

Negative answers overall

AI systems were confusing Avalon Insights with unrelated organisations and doubting its capability. After the audit and the changes that followed, AI described Avalon far more accurately and none of the answers about it by name were negative.

Read the Avalon Insights case study
Case study · DarkInvaderCybersecurity

From not recognised to a trusted provider

5/5

AI systems recognise it as legitimate

100%

Included in AI answers

+2.7

Average AI ranking improvement

AI systems said DarkInvader did not appear to be a real business and recommended competitors instead. After the work, every AI system tested described it as a legitimate, credible cybersecurity provider.

Read the DarkInvader case study

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