AI Agent
An autonomous AI system that can perform tasks, make decisions, and take actions on behalf of users.
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A
12 terms starting with A
AI Attribution
The practice of crediting original sources in AI-generated content.
AI Crawler
Automated bots that index web content for AI training or retrieval systems.
AI Overview
An AI-generated summary that appears at the top of search results, synthesising information from multiple sources.
AI Recommendation Optimisation (AIRO)
A strategy to improve how AI systems recommend, summarise, and rank a brand.
AI Safety
Practices and technologies designed to prevent harmful AI outputs and behaviours.
AI Visibility
How accurately and consistently AI systems describe, cite, and recommend a brand.
AI Visibility Score
A metric measuring how often and accurately a brand appears in AI-generated responses.
AI-First Content
Content designed primarily for AI system consumption and citation rather than traditional SEO.
ai.txt
An emerging standard for declaring AI usage and access preferences.
Answer Engine Optimisation (AEO)
Optimising content so AI assistants and answer engines provide accurate, cited responses.
Authority Signals
Evidence that a brand is credible, including expert authorship and citations.
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B
2 terms starting with B
C
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11 terms starting with C
Canonical URL
The preferred URL for a piece of content to avoid duplication.
Chatbot
A software application that simulates human conversation through text or voice interactions.
ChatGPT
OpenAI's conversational AI assistant powered by GPT models.
Citation Rate
The frequency with which AI systems reference a specific source in their responses.
Claude
Anthropic's AI assistant known for nuanced, safe, and helpful responses.
Common Crawl
A nonprofit that maintains a free, open repository of web crawl data used by many AI systems.
Content Atomisation
Breaking down content into discrete, reusable units that AI systems can easily retrieve.
Content Cluster
A group of interlinked content pieces covering a topic comprehensively.
Context Window
The maximum amount of text an AI model can consider when generating a response.
Conversational AI
AI systems designed for natural dialogue with users, including chatbots and voice assistants.
Crawl Budget
The amount of crawling a site receives from bots in a given period.
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D
2 terms starting with D
E
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3 terms starting with E
F
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3 terms starting with F
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4 terms starting with G
Generative Engine Optimisation (GEO)
The practice of optimising content for AI-generated answers rather than traditional search results.
Google Gemini
Google's multimodal AI model that powers AI features across Google products.
GPT (Generative Pre-trained Transformer)
A type of large language model architecture developed by OpenAI that powers ChatGPT and similar systems.
Grounding
The process of connecting AI outputs to verified, factual sources.
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H
1 term starting with H
I
I
3 terms starting with I
K
K
1 term starting with K
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L
3 terms starting with L
M
M
3 terms starting with M
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3 terms starting with N
Named Entity Recognition (NER)
AI's ability to identify and categorise named entities like people, organisations, and locations in text.
NAP Consistency
Uniform Name, Address, and Phone number information across all online listings.
Natural Language Processing (NLP)
The field of AI focused on understanding and generating human language.
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P
4 terms starting with P
Perplexity AI
An AI-powered search engine that provides cited answers from web sources.
Pillar Content
Comprehensive, authoritative content that serves as the foundation for a topic cluster.
Prompt Engineering
The practice of designing inputs to AI systems to achieve desired outputs.
Prompt Injection
A technique where malicious instructions are hidden in content to manipulate AI outputs.
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Q
1 term starting with Q
R
R
3 terms starting with R
S
S
9 terms starting with S
Schema Markup
A standardised vocabulary for structured data on the web.
Search Intent
The underlying goal or purpose behind a user's search query.
Semantic Search
Search that understands meaning and intent rather than just matching keywords.
Sentiment Analysis
AI's ability to determine the emotional tone of text as positive, negative, or neutral.
Sentiment Score
A numerical measure of how positively or negatively AI systems describe a brand.
Share of Model
The proportion of AI recommendations in a category that mention your brand versus competitors.
Sitemap
A file that lists important URLs so crawlers can discover content.
Structured Data (JSON-LD)
Machine-readable markup that defines key page details.
System Prompt
Hidden instructions that define an AI assistant's behaviour and knowledge boundaries.
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T
6 terms starting with T
Temperature (AI)
A parameter that controls the randomness and creativity of AI outputs.
Thin Content
Pages with little substantive or unique value.
Token
The basic unit of text that AI models process, typically representing a word or part of a word.
Topical Authority
The perceived expertise of a website or brand on a specific subject area.
Training Data
The dataset used to train an AI model's understanding of language and concepts.
Transformer
The neural network architecture that powers modern AI language models.
V
V
3 terms starting with V