Glossary

Entity

A unique, identifiable concept such as a company, product, or person.

Definition

What this term means

A unique, identifiable concept such as a company, product, or person.

The business impact

Clear entities help AI models understand brand relationships and attributes.

How you might use this term

“We reinforce the brand entity with consistent naming across the web.”

Explore connected concepts

Knowledge Graph

A structured map of entities and their relationships.

Named Entity Recognition

AI's ability to identify and categorise named entities like people, organisations, and locations in text.

Schema Markup

A standardised vocabulary for structured data on the web.

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