Insights on AI Visibility and Recommendation
Articles, guides and updates on how to get cited and recommended across six leading AI platforms, including ChatGPT, Gemini and Perplexity. Start with the six pillars of AI visibility, or run a free scan.
29 Articles
Guides, insights, and analysis.
10 Topics
Strategy, technical, growth, and more.
5 Min Reads
Concise and actionable.
Latest insights
Press Releases for AI Citations: When It's Worth It
Press releases rarely earn AI citations on their own. See what makes a release citable, how to build the pickup that earns them, and how to track it.
ICO AI Code of Practice: A Readiness Checklist
The ICO AI code of practice will set rules on transparency, bias and automated decisions. See what to fix now with our readiness checklist.
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AI Search Market Share 2026: Where to Focus First
AI search market share explained without the noise: what each figure measures, which platforms matter for your category, and how to pick where to invest.
AI Visibility Consultant Day Rate: What You Get
AI visibility consultant day rate ranges explained, what one day can realistically deliver, and when an audit or monthly plan costs less. See the numbers.
Get Cited by AI Assistants: The 5 Citation Gates
Get cited by AI assistants by passing five citation gates, from crawler access to corroboration. See how to diagnose which one is blocking your brand.
AI Overviews Click Loss: Find Your Real Number
AI Overviews click loss ranges from 35% to 60% across studies. See how to work out your own figure in Search Console and win the citations that replace it.
AI Brand Monitoring Tool: What to Check Before Buying
AI brand monitoring tool buyer's guide: the 7 checks that reveal which platforms, prompts and citations a tool really tracks. See what to ask vendors.
Your Competitor Is Recommended by AI and You Are Not: How to Find Out Why and Fix It
Competitor recommended by AI instead of you? Learn the diagnostic steps to find the cause, trace the sources and change the answer. Start here.
Reddit ChatGPT Citations Fell 86%: How to Rebuild Your Brand's Citation Mix (A Practical Guide)
Reddit ChatGPT citations fell sharply in August. See what changed, which sources AI cites instead, and how to rebuild a mix that lasts.
August Spam Update and AI Content: How to Recover Without Losing AI Visibility
August spam update and AI content: see which pages Google demoted, how it hits your AI citations, and the steps to recover both. Get the plan.
Gemini AI Mode Update: What Changed and How to Stay Visible in AI Answers
Gemini AI Mode update explained: what changed in Google Search, how it hits your clicks and citations, and the fixes that work. See how to track it.
The Shopping Journey Is Splitting: 20% of UK Consumers Now Start Product Discovery With AI
AI-powered shopping has moved beyond experimentation. New consumer research suggests that one in five UK shoppers now begin product discovery using AI search platforms such as ChatGPT and Gemini. The more important story for marketers is what happens next, as AI increasingly helps consumers build shortlists before they visit a retailer, marketplace or conventional search result.
AI Local Search Has a Visibility Problem: 85.6% of Venues Never Appeared in Recommendations
AI assistants are increasingly being used to answer questions that once started with a Google search, from finding somewhere for dinner to choosing the best coffee shop nearby. New research gives us one of the clearest pictures yet of what happens behind those recommendations. In an audit of thousands of restaurants, cafés and bars, the overwhelming majority were never recommended at all.
How to Build an AI Visibility Prompt Strategy: A Practical Guide for Marketers
Tracking AI visibility starts with a deceptively simple question: what should you actually ask the AI platforms? A useful prompt strategy goes far beyond searching for your company name. It should recreate the questions customers ask throughout the buying journey, revealing where your brand appears, where competitors dominate and where the biggest opportunities lie.
ChatGPT's Share of AI Web Traffic Has Fallen From 76% to 53%: Why AI Visibility Is Now Multi-Platform
ChatGPT remains the world's largest generative AI website, but the wider market around it has changed significantly. Similarweb data shows its share of worldwide generative AI web traffic falling from roughly 76% to around 53% within a year as Gemini and Claude gained ground. The important story is not that people have stopped using ChatGPT. It is that businesses can no longer assume visibility in ChatGPT represents visibility across AI.
ChatGPT Ads Are Here: What Paid Placement Means for AI Visibility
ChatGPT is developing from an answer engine into an advertising environment. OpenAI now supports paid placements below selected ChatGPT responses, with advertisers able to buy impressions or clicks and target the context around conversations. For businesses, this introduces a new question: what happens when organic AI recommendations and paid AI visibility occupy the same customer journey? The distinction could become increasingly important as more buying decisions begin inside AI platforms.
Nearly 30% of Google AI Overview Sources Sit Outside Page One: New Research Changes the SEO Playbook
Google’s AI Overviews do not simply summarise the websites already ranking at the top of search results. A major new study found that nearly 30% of cited sources did not appear among the accompanying first-page results. The findings suggest that traditional rankings and AI visibility are connected, but increasingly distinct. For businesses, appearing in an AI-generated answer may require a broader strategy than reaching Google’s top ten.
New Research Reveals Why Only 11% of Brands Break Into AI Answers
A new study tested 175 brands across five industries and eight leading AI platforms. Although AI systems accurately understood most of the companies, 89% never appeared in category-level answers. The strongest relationships were found beyond the brands’ own websites, particularly across third-party mentions and referring domains. The findings show that being understood by AI and being selected by AI are two very different achievements.
Google Is Testing an AI Search Exit. Using It Could Cost More Than It Protects
Google is testing a new control that allows websites to leave AI Overviews and AI Mode without leaving traditional Search. The change follows new requirements imposed by the UK Competition and Markets Authority. For publishers, the control offers greater authority over how their content is used inside generated answers. For many businesses, however, opting out could remove an increasingly important source of discovery, visibility and traffic.
AI Overviews Cut Organic Clicks by Nearly 40%: What the Latest Research Means for SEO
A randomised field experiment has found that Google AI Overviews reduced outbound organic clicks by 39.8% when they appeared in search results. Researchers also found no statistically significant improvement in the quality of the website visits that remained, challenging one of Google’s arguments about AI-powered Search. For businesses, the findings reinforce an increasingly important distinction: search traffic and search visibility are starting to separate.
The Zero-Click Crisis: How to Survive When 60% of Searches Never Leave Google
Zero-click search now dominates many queries. Learn how AI visibility, AI Overviews, and GEO reshape discovery and what to do next.
Quality Over Quantity: The Secret to a 4.2x Higher Conversion Rate
AI recommendations convert 4.2x higher than traditional search. Learn why authority signals and E-E-A-T drive higher-intent leads.
The New Front Door: Why 44% of Users Have Abandoned Traditional Search
A 2025 McKinsey study shows 44% of people now use AI as their primary search engine. Here is what that means for AI visibility and brand discovery in the UK.
Why AI Recommendation Is Replacing Search
Search is shifting from links to answers. Learn how authority signals, structured data, and AIRO influence AI recommendations.
How to Structure Your Site for LLM Understanding
Practical steps to improve semantic clarity and structured data so AI systems interpret your brand correctly.
Measuring AI Visibility: What to Track
The metrics that matter when you want to be the recommended answer: AI visibility, citation quality, and share of model.
Brand Protection in AI Answers
How to defend against AI hallucinations and ensure authoritative sources are prioritised in AI outputs.
The Competitive Edge of Early Optimisation
Why early movers win in AI recommendations and how to build durable AI visibility.
From SEO to AIRO: A Practical Transition
A clear roadmap for shifting from traditional SEO to AIRO and AEO.