Insights on AI Visibility and Recommendation
Articles, guides and updates on how to get cited and recommended across six leading AI platforms, including ChatGPT, Gemini and Perplexity. Start with the six pillars of AI visibility, or run a free scan.
29 Articles
Guides, insights, and analysis.
11 Topics
Strategy, technical, growth, and more.
5 Min Reads
Concise and actionable.
Latest insights
Gemini AI Mode Update: What Changed and How to Stay Visible in AI Answers
Gemini AI Mode update explained: what changed in Google Search, how it hits your clicks and citations, and the fixes that work. See how to track it.
The Shopping Journey Is Splitting: 20% of UK Consumers Now Start Product Discovery With AI
AI-powered shopping has moved beyond experimentation. New consumer research suggests that one in five UK shoppers now begin product discovery using AI search platforms such as ChatGPT and Gemini. The more important story for marketers is what happens next, as AI increasingly helps consumers build shortlists before they visit a retailer, marketplace or conventional search result.
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AI Local Search Has a Visibility Problem: 85.6% of Venues Never Appeared in Recommendations
AI assistants are increasingly being used to answer questions that once started with a Google search, from finding somewhere for dinner to choosing the best coffee shop nearby. New research gives us one of the clearest pictures yet of what happens behind those recommendations. In an audit of thousands of restaurants, cafés and bars, the overwhelming majority were never recommended at all.
How to Build an AI Visibility Prompt Strategy: A Practical Guide for Marketers
Tracking AI visibility starts with a deceptively simple question: what should you actually ask the AI platforms? A useful prompt strategy goes far beyond searching for your company name. It should recreate the questions customers ask throughout the buying journey, revealing where your brand appears, where competitors dominate and where the biggest opportunities lie.
ChatGPT's Share of AI Web Traffic Has Fallen From 76% to 53%: Why AI Visibility Is Now Multi-Platform
ChatGPT remains the world's largest generative AI website, but the wider market around it has changed significantly. Similarweb data shows its share of worldwide generative AI web traffic falling from roughly 76% to around 53% within a year as Gemini and Claude gained ground. The important story is not that people have stopped using ChatGPT. It is that businesses can no longer assume visibility in ChatGPT represents visibility across AI.
ChatGPT Ads Are Here: What Paid Placement Means for AI Visibility
ChatGPT is developing from an answer engine into an advertising environment. OpenAI now supports paid placements below selected ChatGPT responses, with advertisers able to buy impressions or clicks and target the context around conversations. For businesses, this introduces a new question: what happens when organic AI recommendations and paid AI visibility occupy the same customer journey? The distinction could become increasingly important as more buying decisions begin inside AI platforms.
Nearly 30% of Google AI Overview Sources Sit Outside Page One: New Research Changes the SEO Playbook
Google’s AI Overviews do not simply summarise the websites already ranking at the top of search results. A major new study found that nearly 30% of cited sources did not appear among the accompanying first-page results. The findings suggest that traditional rankings and AI visibility are connected, but increasingly distinct. For businesses, appearing in an AI-generated answer may require a broader strategy than reaching Google’s top ten.
New Research Reveals Why Only 11% of Brands Break Into AI Answers
A new study tested 175 brands across five industries and eight leading AI platforms. Although AI systems accurately understood most of the companies, 89% never appeared in category-level answers. The strongest relationships were found beyond the brands’ own websites, particularly across third-party mentions and referring domains. The findings show that being understood by AI and being selected by AI are two very different achievements.
Google Is Testing an AI Search Exit. Using It Could Cost More Than It Protects
Google is testing a new control that allows websites to leave AI Overviews and AI Mode without leaving traditional Search. The change follows new requirements imposed by the UK Competition and Markets Authority. For publishers, the control offers greater authority over how their content is used inside generated answers. For many businesses, however, opting out could remove an increasingly important source of discovery, visibility and traffic.
AI Overviews Cut Organic Clicks by Nearly 40%: What the Latest Research Means for SEO
A randomised field experiment has found that Google AI Overviews reduced outbound organic clicks by 39.8% when they appeared in search results. Researchers also found no statistically significant improvement in the quality of the website visits that remained, challenging one of Google’s arguments about AI-powered Search. For businesses, the findings reinforce an increasingly important distinction: search traffic and search visibility are starting to separate.
Google Search Console Now Tracks Instagram, TikTok, YouTube and X: What Marketers Need to Know
Google Search Console can now measure how Instagram, TikTok, YouTube and X content performs across Google Search through a new feature called Platform Properties. The update gives marketers access to search impressions, clicks, queries and individual content performance beyond their own websites. More importantly, it suggests that search visibility is becoming increasingly centred around a brand’s entire digital presence rather than one domain.
Google AI Mode Reaches 1 Billion Users: What It Means for SEO and AI Visibility
Google AI Mode has now surpassed 1 billion monthly active users, mark online. Google says its AI-powered search features are increasing search activity and sending billions of clicks to websites each week. But as publishers report falling referral traffic, businesses need to start measuring AI visibility alongside traditional SEO performance.
How Much Does AI Visibility Cost in the UK? Audits, Monitoring and Implementation Explained
AI visibility services can range from free manual checks to ongoing programmes combining prompt monitoring, competitor analysis and practical implementation. The price depends on far more than the number of prompts being tracked. Platforms covered, locations, competitors, human analysis, reporting and the amount of work completed all affect the real cost. For UK businesses, the most important question is not simply which option is cheapest.
How to Get Your Business Recommended in ChatGPT for Local Searches
ChatGPT is becoming more useful for people asking where to buy, who to contact and which nearby business best fits a specific need. OpenAI’s June 2026 update improved how ChatGPT uses location context and combines recommendations with business information and images. For local businesses, this increases the importance of accurate location details, clear service pages, credible reviews and consistent third-party information. However, OpenAI has not published a simple list of local ranking factors
AI Visibility Audit vs Monitoring: Why Most Businesses Eventually Need Both
An AI visibility audit provides a structured diagnosis of how a business is currently understood, cited and recommended across generative AI platforms. Monitoring performs a different role. It repeatedly tests priority prompts so the business can see when models change, competitors move or completed improvements begin to affect the answers customers receive. Most organisations eventually need both because an audit explains the problem, while monitoring shows whether the problem is changing.
How to Get Your Business Recommended by ChatGPT in 2026
Customers are increasingly asking ChatGPT to recommend businesses, compare providers and identify the best products for their needs. Appearing in these answers is not controlled by one ranking factor or technical shortcut. Businesses need to make themselves accessible, clearly defined, credible and relevant to the specific questions their customers ask.
Your SEO Rankings Are Up, So Why Is Traffic Down? How AI Search Is Taking the Click
Many businesses are seeing an uncomfortable pattern: search rankings and impressions remain healthy while organic clicks fall. AI Overviews, AI Mode and other answer-led experiences increasingly resolve questions before users visit a website. SEO has not stopped working, but rankings alone no longer provide a complete picture of search visibility or commercial performance.
Google’s Official GEO Guidance: What It Confirms, Rejects and Leaves Unanswered
Google has published its clearest guidance yet on how businesses should approach visibility within AI Overviews and AI Mode. The message is reassuring in some respects: strong SEO foundations, crawlable pages and genuinely useful content still matter. Google also rejects several supposed GEO shortcuts, including special AI schema, artificial content chunking and llms.txt as a way to improve Google visibility. However, the guidance only explains Google Search.
How to Improve AI Visibility: A Practical 30-Day Plan for SMEs
Improving AI visibility means making it easier for platforms such as ChatGPT, Gemini, Google AI Mode and Perplexity to understand what your business does, who it serves and why it should be trusted. There is no guaranteed shortcut to becoming recommended within 30 days. However, one focused month is enough to establish a reliable baseline, correct important information gaps and create stronger evidence around the business.
What 126 Million AI Prompts Reveal About Which Brands Get Recommended
Semrush’s expanded 2026 AI Visibility Index analysed 126 million US prompts across ChatGPT, Gemini, Google AI Mode and Google AI Overviews. The research shows that AI visibility is not a single ranking. A brand can be mentioned frequently on one platform, cited quietly on another and remain almost absent elsewhere.
The Zero-Click Crisis: How to Survive When 60% of Searches Never Leave Google
Zero-click search now dominates many queries. Learn how AI visibility, AI Overviews, and GEO reshape discovery and what to do next.
Quality Over Quantity: The Secret to a 4.2x Higher Conversion Rate
AI recommendations convert 4.2x higher than traditional search. Learn why authority signals and E-E-A-T drive higher-intent leads.
The New Front Door: Why 44% of Users Have Abandoned Traditional Search
A 2025 McKinsey study shows 44% of people now use AI as their primary search engine. Here is what that means for AI visibility and brand discovery in the UK.
Why AI Recommendation Is Replacing Search
Search is shifting from links to answers. Learn how authority signals, structured data, and AIRO influence AI recommendations.
How to Structure Your Site for LLM Understanding
Practical steps to improve semantic clarity and structured data so AI systems interpret your brand correctly.
Measuring AI Visibility: What to Track
The metrics that matter when you want to be the recommended answer: AI visibility, citation quality, and share of model.
Brand Protection in AI Answers
How to defend against AI hallucinations and ensure authoritative sources are prioritised in AI outputs.
The Competitive Edge of Early Optimisation
Why early movers win in AI recommendations and how to build durable AI visibility.
From SEO to AIRO: A Practical Transition
A clear roadmap for shifting from traditional SEO to AIRO and AEO.