Insights on AI Visibility and Recommendation
Articles, guides and updates on how to get cited and recommended across six leading AI platforms, including ChatGPT, Gemini and Perplexity.
29 Articles
Guides, insights, and analysis.
12 Topics
Strategy, technical, growth, and more.
5 Min Reads
Concise and actionable.
Latest insights
Google’s Official GEO Guidance: What It Confirms, Rejects and Leaves Unanswered
Google has published its clearest guidance yet on how businesses should approach visibility within AI Overviews and AI Mode. The message is reassuring in some respects: strong SEO foundations, crawlable pages and genuinely useful content still matter. Google also rejects several supposed GEO shortcuts, including special AI schema, artificial content chunking and llms.txt as a way to improve Google visibility. However, the guidance only explains Google Search.
How to Improve AI Visibility: A Practical 30-Day Plan for SMEs
Improving AI visibility means making it easier for platforms such as ChatGPT, Gemini, Google AI Mode and Perplexity to understand what your business does, who it serves and why it should be trusted. There is no guaranteed shortcut to becoming recommended within 30 days. However, one focused month is enough to establish a reliable baseline, correct important information gaps and create stronger evidence around the business.
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What 126 Million AI Prompts Reveal About Which Brands Get Recommended
Semrush’s expanded 2026 AI Visibility Index analysed 126 million US prompts across ChatGPT, Gemini, Google AI Mode and Google AI Overviews. The research shows that AI visibility is not a single ranking. A brand can be mentioned frequently on one platform, cited quietly on another and remain almost absent elsewhere.
Google Search Console Now Tracks AI Visibility: What Businesses Can Actually Measure
Google has introduced dedicated Search Console reporting for websites appearing within AI Overviews and AI Mode. The update gives businesses their clearest official view yet of how often their pages are surfaced through Google’s generative search experiences. However, the report does not reveal what Google’s AI said, which searches triggered an appearance or whether a business was genuinely recommended. It also measures Google Search only, rather than visibility across ChatGPT, Gemini, Claude an
ChatGPT Has Changed How It Recommends Products and Local Businesses: What Brands Need to Know
ChatGPT is becoming more influential when consumers compare options and decide what to buy. Recent updates have improved how the platform supports research, planning, shopping and personalised recommendations. For businesses, visibility is no longer only about appearing in search results. Brands increasingly need to be understood, trusted and selected inside an AI-generated answer.
Can Companies Manipulate AI Search Results? Where GEO Crosses the Line
Can Companies Manipulate AI Search Results? Where GEO Crosses the Line
Google AI Search Rankings Must Be Fairer Under New UK Rules
The UK CMA has ordered Google to make organic and AI search rankings fairer and more transparent. Learn what this means for business visibility and GEO.
Facebook AI Search Explained: Why Social Content Is Now Part of GEO
Facebook AI Mode uses public posts from Groups and Reels to generate answers. Learn what the launch means for brands, SEO and GEO.
Why ChatGPT Recommends Your Competitors Before You
Many businesses are beginning to notice that ChatGPT, Gemini, Claude and Perplexity mention competitors before they mention them. This does not always mean those competitors are better, larger or more trusted in the real world. It often means AI systems can understand, verify and compare those competitors more easily. The gap is not just an SEO issue. It is an AI visibility issue. This article explains why it happens and what businesses can do to improve their chances of being recommended.
The AI Browser Just Went to Court. Search Is Becoming Agentic.
The Amazon vs Perplexity dispute is one of the clearest signs yet that AI search is moving beyond answers and into action. As AI browsers and agents begin browsing websites, comparing options and completing tasks on behalf of users, businesses need to think differently about visibility, trust and how their information is understood by machines.
Google’s AI Search Updates: What Businesses Need to Know in June 2026
Google’s May 2026 AI Search updates show that search is moving beyond links, rankings and simple answers. With AI Mode, agentic search, personal intelligence and a redesigned Search experience, Google is turning search into something much more active. For businesses, this means the buyer journey is changing again. People will not only search for information. They will ask AI systems to compare, research, decide and act.
A German Court Just Ruled Google Can Be Liable for AI Search Errors. Your Brand Should Pay Attention
A German court has ruled that Google can be held liable for false claims generated in AI Overviews. For businesses, this is more than a legal headline. It is a warning that AI search is becoming a public reputation layer, where brands can be described, recommended, compared or misrepresented before a buyer ever reaches their website.
OpenAI Is Heading to Wall Street, but ChatGPT Is Quietly Becoming the New Storefront
OpenAI has taken a significant step towards a public listing, potentially placing one of the world’s most influential AI companies in front of Wall Street investors. However, the more important development for businesses is happening inside ChatGPT itself. Through advertising, product discovery, commercial integrations and AI-assisted payments, ChatGPT is evolving from an answer engine into a commercial platform.
Your Number One Google Ranking Is Now Almost Worthless to AI
In early 2024, roughly seven in ten pages cited by AI answer engines also sat in Google's top ten. By April 2026 that figure had fallen below two in ten, and it is still dropping. The link between ranking and being recommended has quietly broken. Here is what that means for your brand, and why a page one position no longer guarantees you exist in the answers your buyers actually read.
SEO vs GEO: Why Ranking Is No Longer Enough
SEO still matters, but ranking alone no longer guarantees visibility. Here’s why GEO is becoming essential for brands that want to be recommended by AI.
OpenAI Said Ads Will Not Influence Organic Answers. Google Said That Too.
OpenAI has now opened up self-serve advertising inside ChatGPT. Advertisers can create, manage and optimise campaigns directly within the platform, with support from major agency and technology partners including Dentsu, Omnicom, Publicis, WPP, Adobe, Criteo, Kargo, Pacvue and StackAdapt. OpenAI has also been clear on one important point: ads will not influence the answers ChatGPT gives users. Ads will be labelled, separated from organic answers, and conversations will remain private.
Why Responsible AI Visibility Testing Matters
As organisations increasingly analyse how AI systems describe and recommend brands, AI visibility testing is becoming a growing part of digital strategy. This article explores why prompt testing should remain focused, purposeful and proportionate, with an emphasis on structured insight rather than unnecessary prompt volume.
Why Your Brand Is Already Losing AI Searches You Don't Know Are Happening
When a customer asks ChatGPT or Gemini a question about your category, the model does not run that query once. It silently breaks it into ten or twenty sub-searches, runs each independently, and synthesises a single answer from the results. Most brands are completely invisible at this layer. This article explains how query fan-out actually works, why it has become the central mechanic of Generative Engine Optimisation in 2026, and what UK businesses need to change.
Why Google AI Mode Changes the Value of a Citation
Google’s latest AI Mode behaviour shows why a brand mention is no longer the finish line. Here’s what the shift means for GEO, trust and recommendation probability.
Why AI Shopping Results Need GEO, Not Just Product SEO
OpenAI and Perplexity are turning product discovery into a recommendation layer. Here’s what brands need to change if they want to be chosen, not just indexed.
The Zero-Click Crisis: How to Survive When 60% of Searches Never Leave Google
Zero-click search now dominates many queries. Learn how AI visibility, AI Overviews, and GEO reshape discovery and what to do next.
Quality Over Quantity: The Secret to a 4.2x Higher Conversion Rate
AI recommendations convert 4.2x higher than traditional search. Learn why authority signals and E-E-A-T drive higher-intent leads.
The New Front Door: Why 44% of Users Have Abandoned Traditional Search
A 2025 McKinsey study shows 44% of people now use AI as their primary search engine. Here is what that means for AI visibility and brand discovery in the UK.
Why AI Recommendation Is Replacing Search
Search is shifting from links to answers. Learn how authority signals, structured data, and AIRO influence AI recommendations.
How to Structure Your Site for LLM Understanding
Practical steps to improve semantic clarity and structured data so AI systems interpret your brand correctly.
Measuring AI Visibility: What to Track
The metrics that matter when you want to be the recommended answer: AI visibility, citation quality, and share of model.
Brand Protection in AI Answers
How to defend against AI hallucinations and ensure authoritative sources are prioritised in AI outputs.
The Competitive Edge of Early Optimisation
Why early movers win in AI recommendations and how to build durable AI visibility.
From SEO to AIRO: A Practical Transition
A clear roadmap for shifting from traditional SEO to AIRO and AEO.