Glossary

Featured Snippet

A highlighted answer box that appears above traditional search results.

Definition

What this term means

A highlighted answer box that appears above traditional search results.

The business impact

Featured snippets capture attention and often feed into AI-generated responses.

How you might use this term

“We structure FAQ content to capture featured snippets for key queries.”

Explore connected concepts

Zero-Click Search

A search query where the user finds their answer directly on the results page without clicking through to a website.

Structured Data

Machine-readable markup that defines key page details.

Schema Markup

A standardised vocabulary for structured data on the web.

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