Definition
What this term means
A search query where the user finds their answer directly on the results page without clicking through to a website.
Why it matters
The business impact
With AI overviews and featured snippets, over 60% of searches now end without a click. Being cited in these answers is critical for visibility.
Used in context
How you might use this term
“We optimise content structure to win zero-click positions in AI overviews.”
Related terms
Explore connected concepts
AI Overview
An AI-generated summary that appears at the top of search results, synthesising information from multiple sources.
Featured Snippet
A highlighted answer box that appears above traditional search results.
GEO
The practice of optimising content for AI-generated answers rather than traditional search results.