Glossary

Structured Data (JSON-LD)

Machine-readable markup that defines key page details.

Definition

What this term means

Machine-readable markup that defines key page details.

The business impact

Structured data makes entities and attributes unambiguous to AI systems.

How you might use this term

“We add JSON-LD markup for products, authors, and organisation data.”

Explore connected concepts

Schema Markup

A standardised vocabulary for structured data on the web.

Entity

A unique, identifiable concept such as a company, product, or person.

Knowledge Graph

A structured map of entities and their relationships.

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