Glossary

Perplexity AI

An AI-powered search engine that provides cited answers from web sources.

Definition

What this term means

An AI-powered search engine that provides cited answers from web sources.

The business impact

Perplexity explicitly cites sources, making it a high-value platform for brand visibility.

How you might use this term

“Our client appears as a cited source in 80% of relevant Perplexity queries.”

Explore connected concepts

RAG

A system that retrieves sources before an AI model writes a response.

Model Citation

When an AI response references or links to a source.

AI Overview

An AI-generated summary that appears at the top of search results, synthesising information from multiple sources.

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