Glossary

GPT (Generative Pre-trained Transformer)

A type of large language model architecture developed by OpenAI that powers ChatGPT and similar systems.

Definition

What this term means

A type of large language model architecture developed by OpenAI that powers ChatGPT and similar systems.

The business impact

GPT models are among the most widely used AI systems for search and recommendations.

How you might use this term

“We optimise content structure for GPT-based assistants and search tools.”

Explore connected concepts

LLM

A machine learning model trained on large text datasets to generate or summarise language.

Transformer

A type of large language model architecture developed by OpenAI that powers ChatGPT and similar systems.

ChatGPT

OpenAI's conversational AI assistant powered by GPT models.

Ready to improve AI visibility?

Understanding the language of AI visibility is the first step. See how your brand performs across AI systems with a free scan.