Definition
What this term means
OpenAI's conversational AI assistant, powered by the GPT family of language models. ChatGPT has become one of the most widely used AI platforms in the world, with over 200 million weekly active users. It handles everything from general knowledge queries and product recommendations to code generation and creative writing. ChatGPT can browse the web for current information and cite sources in its responses.
Why it matters
The business impact
ChatGPT's massive user base makes it one of the most important platforms for AI visibility. When millions of users ask ChatGPT for product recommendations, service comparisons, or expert advice, the brands it mentions and recommends capture significant attention and influence. Optimising for ChatGPT visibility, through strong entity signals, authority content, and structured data, is a high-priority activity for any brand serious about AI discovery.
Used in context
How you might use this term
“A B2B company tested ChatGPT's responses to 30 category prompts and found it consistently recommended three competitors but never mentioned them. After a targeted AIRO programme focusing on entity strength and authoritative content, ChatGPT began mentioning and recommending them within two months, verified through monthly testing.”
Related terms
Explore connected concepts
GPT
OpenAI's conversational AI assistant, powered by the GPT family of language models. ChatGPT has become one of the most widely used AI platforms in the world, with over 200 million weekly active users. It handles everything from general knowledge queries and product recommendations to code generation and creative writing. ChatGPT can browse the web for current information and cite sources in its responses.
LLM
A type of artificial intelligence model trained on vast datasets of text to understand, generate, and reason about human language. LLMs power the AI assistants and generative search tools, including ChatGPT, Google Gemini, Claude, and Perplexity, that are rapidly becoming the primary way people discover products, services, and information online.
Conversational AI
AI systems designed to engage in natural, human-like dialogue, including chatbots, voice assistants, and AI search interfaces. Conversational AI encompasses everything from simple FAQ bots to sophisticated assistants like ChatGPT, Siri, and Alexa that can understand context, follow multi-turn conversations, and provide personalised recommendations based on user intent.