Definition
What this term means
AI systems designed for natural dialogue with users, including chatbots and voice assistants.
Why it matters
The business impact
Conversational AI is a primary interface for brand discovery and recommendations.
Used in context
How you might use this term
“We test brand representation across major conversational AI platforms.”
Related terms
Explore connected concepts
Chatbot
A software application that simulates human conversation through text or voice interactions.
Voice Search
Search queries spoken aloud to AI assistants like Siri, Alexa, or Google Assistant.
AI Agent
An autonomous AI system that can perform tasks, make decisions, and take actions on behalf of users.