Glossary

AI Recommendation Optimisation (AIRO)

A strategy to improve how AI systems recommend, summarise, and rank a brand.

Definition

What this term means

A strategy to improve how AI systems recommend, summarise, and rank a brand.

The business impact

AI tools increasingly guide buyer decisions. AIRO ensures your brand is accurately understood and favoured in AI outputs.

How you might use this term

“We run an AIRO audit to make sure assistants cite the correct product positioning.”

Explore connected concepts

Generative Engine Optimisation

The practice of optimising content for AI-generated answers rather than traditional search results.

Authority Signals

Evidence that a brand is credible, including expert authorship and citations.

Entity

A unique, identifiable concept such as a company, product, or person.

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