Glossary

Sentiment Analysis

AI's ability to determine the emotional tone of text as positive, negative, or neutral.

Definition

What this term means

AI's ability to determine the emotional tone of text as positive, negative, or neutral.

Why it matters

The business impact

AI systems consider sentiment when making recommendations, favouring positively perceived brands.

Used in context

How you might use this term

We monitor sentiment in AI responses about our clients to identify reputation issues.
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