Definition
What this term means
Microsoft's AI assistant platform, integrated across Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams), Windows, Bing, and Edge. Copilot uses a combination of GPT models and Microsoft's proprietary technology to help users with tasks ranging from web search and content creation to data analysis and workflow automation. In enterprise settings, Copilot can access internal company data and external web sources.
Why it matters
The business impact
Microsoft Copilot's integration into the Microsoft ecosystem gives it direct access to enterprise decision-makers during their working day. When a procurement professional asks Copilot to research vendors, or a manager asks it to compare solutions, Copilot's recommendations directly influence B2B purchasing decisions. Brands targeting enterprise and B2B markets cannot afford to be invisible in Copilot's responses.
Used in context
How you might use this term
“An enterprise software vendor discovered that Microsoft Copilot was recommending competitors when users asked for solutions in their category. By strengthening their presence on Microsoft-affiliated platforms (LinkedIn, Microsoft Learn, Bing), and improving their structured data, they began appearing in Copilot recommendations within their target enterprise segment.”