AwarenessAI is excited to announce its partnership with Lancaster Stingers Golf Club for the 2026/27 season as the club begins a new chapter focused on competition, culture and commercial growth.
The Lancaster Stingers compete in BUCS Northern Tier 1 and Tier 3, and enter the new season as the 2026 Roses Champions.
As part of the partnership, AwarenessAI will feature on Stingers teamwear throughout the season, while sister brand Awareness Marketing has supported the club’s digital development through the creation of its new website.
Building the Stingers brand
The partnership comes as Lancaster University Golf develops its new Lancaster Stingers identity and builds a more commercial platform around the club.
Alongside competitive golf, the Stingers are developing relationships with brands including Peter Millar and G/FORE, introducing new merchandise and creating a stronger platform for future sponsorship and commercial partnerships.
A key part of that has been giving the club a digital home of its own.
Previously, commercial conversations were largely supported through pitch decks and existing university channels. The new Lancaster Stingers website gives prospective partners, members and supporters somewhere to explore the team, its partners, merchandise and commercial opportunities in one place.
The website was designed and developed by Awareness Marketing, the sister brand to AwarenessAI.
Supporting university sport and student-led projects
For AwarenessAI, the Lancaster Stingers partnership also continues a wider commitment to supporting ambitious student-led projects and individuals within the university community.
Earlier this year, AwarenessAI sponsored Lancaster student Lucas ahead of his charity fight night, where he raised funds for Oddballs and St John’s Hospice North Lancashire. That support was deliberately small and founder-led, but it reflected the same principle behind this partnership: backing people who are building something, pushing themselves and creating a positive impact around them.
The Stingers partnership takes that support in a different direction. Rather than backing a one-off challenge, AwarenessAI is supporting the development of a student sports brand with ambitions around competition, culture and commercial growth.
Both reflect the same idea: meaningful support does not always need to be large or formal. Sometimes the most useful thing a growing business can do is help ambitious people and projects move forward.
A new home for the Lancaster Stingers
The Lancaster Stingers website is now live, bringing together information about the team, current partners, merchandise, memberships and opportunities for businesses interested in working with the club.
Visit the Lancaster Stingers at lancasterstingers.co.uk