AwarenessAI is pleased to announce that it has joined UKAI, the national trade body focused on supporting the responsible development and deployment of artificial intelligence across the UK economy.
UKAI brings together organisations shaping AI policy, governance and commercial implementation. Its mission is to bridge the gap between innovation and accountability, ensuring AI systems are developed and applied in ways that are transparent, ethical and commercially sound.
AwarenessAI operates at the intersection of AI visibility, brand representation and governance. Through its Generative Engine Optimisation and AI Recommendation Optimisation methodology, the company helps organisations understand how AI systems such as ChatGPT, Google Gemini and other generative platforms interpret, summarise and recommend their brand.
As generative AI increasingly acts as a first layer of discovery and evaluation, inaccurate or weak representation can create both commercial and reputational risk. AwarenessAI’s work focuses on improving clarity, consistency and machine readability so organisations are correctly understood and positioned within AI mediated environments.
Joining UKAI reinforces AwarenessAI’s commitment to responsible AI practices. It also enables closer collaboration with policymakers, technology leaders and businesses navigating the opportunities and risks presented by generative systems.
Tom Mason, Founder of AwarenessAI, commented: “AI systems are already shaping how organisations are discovered and assessed. Responsible AI adoption must include governance around how businesses are represented and recommended. We are looking forward to contributing to UKAI’s work and collaborating with fellow members to support practical, transparent AI implementation across the UK.”
AwarenessAI looks forward to participating in UKAI initiatives, sharing research insights and supporting the development of structured approaches to AI governance and commercial readiness.