Overview
As search behaviour shifts from lists of links to AI-generated answers, more businesses are asking a new question: which agencies can actually help them become visible inside ChatGPT, Gemini, Perplexity, Claude, and Google’s AI-powered search experiences?
That is where Generative Engine Optimisation, or GEO, comes in. But not every agency approaching GEO is doing the same thing. Some are adapting from traditional SEO. Others are building much more specialist offers around AI visibility, prompt testing, AI citations, entity clarity, and recommendation presence.
This list focuses on specialist GEO and AI visibility agencies with a visible public proposition in this space. It does not try to rank every SEO agency that has recently added a GEO service page. Instead, it looks at agencies that appear to be building a more direct response to how AI systems discover, interpret, summarise, and recommend brands.
How we selected these agencies
We reviewed agencies based on publicly visible positioning, evidence of dedicated GEO, AEO, AI visibility, or LLM optimisation services, technical capability, thought leadership, and how clearly their offer extends beyond traditional search rankings into AI discovery and recommendation. Public positioning can change over time, so this list is editorial rather than exhaustive. Sources are cited throughout.
1. AwarenessAI
AwarenessAI stands out for its narrower focus on AI representation and recommendation rather than treating GEO as simply an extension of SEO. Its public positioning centres on helping brands become the ones AI systems understand, trust, and recommend, using its AI Recommendation Optimisation methodology across platforms including ChatGPT, Gemini, Perplexity, and Meta AI. The company also places visible emphasis on dashboard-led monitoring and diagnostics, which is useful for businesses that want more than a one-off strategy document.
What makes AwarenessAI especially relevant is its emphasis on how a business is described, cited, and surfaced in AI-generated responses, not just whether it ranks in search. For brands where reputation, recommendation quality, and representation accuracy matter, that specialist framing is compelling. It is likely to be the best fit for businesses that want AI visibility tied closely to brand narrative, trust signals, and ongoing monitoring rather than a broader SEO retainer.